You do YO!


Campaign Ideation

We recently worked with YO! on their latest brand campaign.

An ongoing challenge for the brand is that they are seen as just a sushi restaurant, but actually offer a variety of authentic Japanese food. This view means those who don't like sushi are alienated, and in turn, don't visit. This, combined with the perception that their food isn't healthy meant we needed to very simply demonstrate the value and variety of YO! in a fun and engaging way.

We launched You do YO! playfully demonstrating the variety of experiences and dishes that guests of YO! can have.

We combined these copy lines with poppy animation and design across a full suite of online and in-store assets.