The Fellows House

Branding & Visual Identity

Brand & Visual ID
Creative Ideation
Art Direction

This year, we’ve been working on a full service brand strategy and visual identity for soon-to-open The Fellows House hotel in Cambridge.

With just the location and architectural plans agreed, we were asked to build a complete brand for a new Curio hotel. The goal was to create an exciting new hotel that would be a challenger to existing hotels in the area, as well as a food & beverage destination for those not staying.

What we did

We began with commissioned research, providing the client with insight on consumer behavior and competitors to underpin our strategic approach.From our research, we identified an opportunity for an authentic connection with the history of Cambridge. Leveraging inspiration from motifs and influences in the city, we named the hotel ‘The Fellows House’ (celebrating the past, present and future fellows of the university) and crafted its bespoke logo. With the foundations in place, we rolled-out design and strategy for all touchpoints; from naming and branding the two food & beverage outlets, to interiors, communications and an artwork advisory.

We took scientific drawings from multiple sources and had them recreated to control line width and consistency. Quotes from Cambridge alumni are used throughout the hotel and across the visual identity to add to the story.