Save the Rhino

Rebrand & Visual Identity

Brand Strategy & Architecture
Visual identity
Creative Ideation
Art Direction

We’re really proud to continue our work in partnership with Save the Rhino International on a pro bono basis.

Over the past year, we’ve been working on a full rebrand for the charity, with the ultimate goal being to drive awareness amongst a broader demographic in order to raise vital funds for the rhino conservation.

Over lockdown, we undertook research with the SRI team and external groups to identify the opportunities to refresh the brand. Our takeaways were a need for simplicity, consistency and a modernisation that would reflect the passion, knowledge and community that is at the core of the brand.

We reformed the brand architecture, with a new mission statement, values and tone of voice. This then translated to the visual identity; with an updated logo, colour palette and a suite of digitally-drawn patterns inspired by rhino habitats. This also included a new design for their much-celebrated magazine, ‘The Horn.’

The rebrand is currently rolling out.