Save the F—ing Rhino

Global Integrated Campaign

Creative Concepting
Content Production
Campaign Strategy

We're really proud to be working in partnership with Save the Rhino International on a pro bono basis, to drive awareness and raise vital funds for the conservation of rhinos.

2-3 rhinos are lost every day to poaching and 3 in 5 species are critically endangered. With rhino conservation so urgent, we felt the need to be almost brazen in our messaging to get the attention we need. Born out of the insight that rhinos are pretty good at breeding if we leave them alone to get on with it, our integrated campaign, SAVE THE F---ING RHINO is the biggest and boldest campaign Save the Rhino International have ever done.

“Slider have been great throughout our campaign planning process; from developing the original idea, to producing assets, the team have always been on hand and supportive in working alongside us. It’s been so helpful to have a team that really cares and understands, and their creative skills and ideas are brilliant.”

Emma Pereria, Marketing Manager @ Save the Rhino International.

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