Pluto

Brand & Visual Identity

Naming
Brand Strategy & Architecture
Visual identity
Creative Ideation
Art Direction
Guidelines

This year, our friends at Space Republic created a brand new retail concept; pod-based working from high-street locations, with pioneering technology that guarantees a clean, COVID-19-free work space.

Conceived to meet the needs of the ‘work-from-anywhere generation,’ and address challenges to the high street, the concept has received support from Innovate UK and Brunel University.

Whilst the concept, product and funding was ready; Space Republic had no visual or written brand. We were brought onboard to conceive the brand identity; giving it a name, a story and a full visual identity, including branding the product itself.

We created Pluto; playing on the idea of remote working paired with a fresh and simple visual identity to deliver an empowering and accessible consumer brand.

The first retail spaces are in-planning and will be opening very soon.

Pop-up Launch Shop