Norman Vodka

Brand & Visual Identity

Naming
Brand Strategy & Architecture
Visual Identity
Packaging Design
Art Direction
Guidelines

Norman is a sustainably made English vodka brand, created with premium distilled spirit, blended with foraged gooseberries.

We oversaw the full conception of the brand - taking it from naming and brand architecture through to design and packaging.

Its name takes inspiration from the makers' Grandfather, who was famous in the family for his gooseberry pie. We designed the brand to pay homage to its heritage, whilst bringing it into the modern premium vodka market with playful colour and composition.