The Fellows House

Branding & Visual Identity

A full service brand strategy and visual identity for soon-to-open The Fellows House hotel in Cambridge.


With just the location and architectural plans agreed,
we were asked to build a complete brand for a new
hotel opening in Cambridge. The goal was to create an
exciting new hotel that would be a challenger to existing
hotels in the area, as well as a food & beverage destination
for those not staying.

We began with commissioned research, providing the
client with insight on consumer behavior and competitors
to underpin our strategic approach.From our research,
we identified an opportunity for an authentic connection
with the history of Cambridge. Leveraging inspiration from
motifs and influences in the city, we named the hotel
'The Fellows House' (celebrating the past, present and future
fellows of the university) and crafted its bespoke logo.
With the foundations in place, we rolled-out design and strategy
for all touchpoints; from naming and branding the two
food & beverage outlets, to interiors, communications and
an artwork advisory.
We took scientific drawings from multiple sources and had
them recreated to control line width and consistency.
Quotes from Cambridge alumni are used throughout the
hotel and across the visual identity to add to the story.
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