DoubleTree by Hilton

Nice Travels

We developed the ‘Nice’ campaign to help the client bring its 
new brand approach to life. Originally, the brand was focused on the idea of how ‘Nice Travels’, in that, it has a knock-on effect. Our treatments made 
the point that on its own, niceness is not really ‘all that’, but
 repeated, over and over, it can be an extremely powerful thing.

Director - Simon Willows
Creative Director - Steven Lucker
Producer - Tom Ford
DOP - Jan Richter-Friis
Post - FrameStore
Copywriter - Tami Brown Lucker
Audio - Factory
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