Channel 5/Discovery

Sponsorship Idents

Hampton by Hilton is a chain of inexpensive hotels operated by Hilton Worldwide. They have over 2500 hotels across the US but are relatively unknown outside of that territory.

THE BRIEF

To help build brand awareness across the UK, the brand
partnered with Channel 5 in a sponsorship capacity.
Our role was to create a set of 10 advertising stings that
would run as bumpers into shows across multiple shows
relating to Travel and Adventure.

We wrote the campaign based around the idea of ‘Real Travel’,
a strategy being rolled out by the brand which looked to highlight
the real reasons we travel and the real stories that this shows up.
Our brief was to build awareness primarily using a playful approach.
THE CHALLENGE

The challenge was to gain cut through and win favour with a
brand that didn’t have a direct connection to the network
or show content.
THE SOLUTION

We chose to show a series of hilarious holiday and travel
related scenarios in which our protagonists seem to find
themselves - weddings, parties, trips abroad, festivals
and sporting events. Unbeknownst to them our third
character ‘Dave’ seems to have bailed and checked into
the local Hampton by Hilton abandoning his friends
for a comfy bed, a nice drink or a filling breakfast.

This worked particularly well as a way of highlighting
the brands USP’s without using traditional advertising
methods prohibited in sponsorship.

We were able to extend the campaign into multiple,
formats using simpler executions.

The campaign was created on a very tight budget which
meant a small crew and fairly creative solutions to locations.

Producer - Alex Fielding
Director - Steve Lucker
Music & Sound Design - Bleach Productions
Writer - David Fleetwood
DOP - David Mcdowall
Group 11 Group 7 Group 9 Group 5 Group 10 Group 6 slider Group 8 Group 4